“If I were in the market to sell a home in San Antonio, I would hire Mr. Smith”, says the famous figure on a commercial being played locally. (Mr. Smith is being used to protect the identity of the real person) This is called a testimonial, paid testimonial. What is this exactly and why do people use them? The definition of testimonials is: a public tribute to someone and to their achievements”
“If I were in the market”? But you don’t even live here. How do you know what Mr Smith can and can’t do? I can tell people all the great things I do to sell a home or help someone purchase one, but another thing is to pay someone to have them say it about me. It might be just me, but I think it’s a bit dishonest to endorse someone when you get paid and really don’t know anything about them.
I personally cannot endorse something that I have not tried for myself. I can do research about it but it’s always good to have first hand experience, don’t you think?